Indinero is a solution to the complicated accounting software provided by companies like Intuit. Indinero shares the same goal as personal finance website, Mint, the company recently acquired by Intuit. The purpose of both companies are to make tracking, budgeting, and financial planning relatively easy. Indinero provides a very easy-to-use user interface that will make any small business owner satisfied.
Indinero is a Y-combinator produced start-up, founded by two computer science grads from Berkeley. These grads, Jessica Mah and Andy Su, saw a great opportunity after noticing the problems that regular business owners have with accounting. Either the software was too expensive, too complicated, or not comprehensive enough to act as a stand-alone resource.
Indinero tracks spending by connecting bank cards with real-time information, and then graphs out the trends in spending habits. The site gives the user a great looking dashboard, as well as useful tabs (Income, Spending, and Trends). And the company has even announced a plan to add a "forecasting" feature to the menu.
We use Mint, and we believe that if the launch of Indinero is done correctly, it will greatly benefit small businesses all-over. It is slated to be a one of a kind experience. Who knows...Intuit could see the startup as a threat and decide to buy, leading it to walk in the footsteps of Indinero's predecessor for personal finance(Mint).
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